Apple Disrupts Eyewear With Mainstream Smart Glasses Strategy

Apple is positioning its smart glasses not just against Meta, but against established eyewear brands like Ray-Ban and Warby Parker—targeting a $180-200 billion market opportunity that dwarfs the smartwatch industry. By leveraging its ecosystem of 2 billion devices and AI integration, Apple plans to transform eyewear from a commodity into a tech-driven product category, replicating its successful strategy with the Apple Watch.