Apple Simplifies Smart Glasses, Tests Four Designs for 2027 Debut

Apple is abandoning its ambitious augmented reality strategy in favor of practical smart glasses, signaling a market reality check after the Vision Pro's weak reception. The company's shift toward displayless glasses with basic features mirrors Meta's successful Ray-Ban approach, indicating where the real wearable opportunity lies today. This represents a fundamental recalibration of how tech giants see the future of head-mounted devices.