Apple overhauls its app developer platform with 100 new metrics, more tools

Apple announced a major update to App Store Connect, adding over 100 new metrics covering monetization, subscriptions, in-app purchases, and offer performance—all based on Apple's own first-party data rather than estimates. New features include exportable subscription reports via API, user behavior cohort analysis, peer group benchmarks for competitive comparison, and up to seven simultaneous filters for drilling into data.