Salesforce Unblocks Enterprise Migration: AMPscript Support Coming to Marketing Cloud Next

AMPscript has been the critical missing feature preventing enterprise customers from migrating from Marketing Cloud Engagement (MCE) to the next-generation Marketing Cloud Next (MCN). With Salesforce officially announcing AMPscript support in the Summer 2026 release, enterprise users can finally leverage their existing code skills and advanced personalization capabilities in the new platform. This move demonstrates Salesforce's commitment to addressing customer concerns and accelerating enterprise adoption of MCN.