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Amazon’s New AI Audio Experts Bring In-Store Consultation to Your Smartphone
Amazon, 스마트폰 속 AI 점원 'Join the chat' 공개… 오프라인 매장 경험 온라인에 구현
Why it matters
Amazon is moving beyond static text by introducing real-time conversational audio consultations on product pages. This shift marks a significant evolution in e-commerce, where AI acts as a digital floor assistant to drastically reduce the friction of manual product research.
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