Ferrari Luce: Jony Ive's Minimalist Vision Redefines the Prancing Horse for the Electric Era

The Luce marks a radical departure for Ferrari, blending electric propulsion with a controversial design language crafted by Jony Ive and Marc Newson. This transition is a strategic necessity for high-priority markets like China and Silicon Valley, signaling how even the most tradition-bound luxury brands must evolve to survive in an emissions-free future.