Financial Gravity: The Hidden Forces Reshaping Organizations

Eric Ries reveals why well-intentioned companies drift from their founding missions, introducing 'financial gravity'—structural forces that naturally pull organizations toward corruption despite good intentions. By analyzing durably successful companies like Costco and Patagonia, he demonstrates how organizational design can resist or accelerate this gravitational pull. As investors and leaders face mounting pressure to optimize short-term returns, understanding these invisible forces becomes essential to building organizations that thrive for decades.