AI로 시장조사할 때 프롬프트에 넣어야 할 제약 조건 4가지

AI-powered market research enables rapid data gathering, but AI's tendency to generate plausible yet fictitious information creates critical credibility risks. This article identifies four common AI research failures—fabricated statistics, confirmation bias in data manipulation, outdated information repackaging, and fake source citations—and proposes four constraint-based prompt techniques to prevent them. Implementing proper validation processes is essential for professionals who want to leverage AI's efficiency while maintaining research accuracy and reliability.