"AI는 거들 뿐"…K-감각으로 빚는 브랜드 가치[에이버튼 김대훤②]

Avertone demonstrates how indie game studios can leverage AI for efficiency while maintaining human creativity at the core—positioning AI as a tool for reducing repetitive tasks, not replacing artistic vision. The case highlights a critical shift in the Korean gaming industry: rather than copying Western standards, studios that confidently showcase distinctly Korean narrative sensibilities (exemplified by Squid Game and K-webtoons' global success) can break through the current cost-and-profitability crisis.