‘AI 워싱’: 기업들이 기술 중심으로 리브랜딩하려고 분주함

The rise of 'AI washing' reveals a desperate corporate scramble to rebrand basic automation as cutting-edge artificial intelligence, risking significant loss of brand authenticity. This trend warns businesses that over-marketing AI can backfire, especially among younger generations who prioritize genuine utility and environmental responsibility over buzzword-driven hype.