AI 시대의 새 화폐, 토큰…AI 토큰 경제의 모든 것

The AI industry's shift to token-based pricing has created a new cost driver for enterprises, with major vendors employing aggressive lock-in strategies to maximize customer dependency. Notably, prompt efficiency has become more important than per-token pricing itself—enterprises optimizing their prompts can reduce consumption by 50-75%, making prompt engineering a core competency for cost management. This fundamentally changes how AI costs are managed and where enterprises should focus their optimization efforts.