AI 모멘텀 되찾은 애플, 남은 과제는 실행력

Apple has reframed its AI strategy from future potential to present user experience, positioning Apple Intelligence and Siri as core to its ecosystem while emphasizing privacy and on-device processing. Yet critical execution challenges remain: some features won't work on all devices, Siri may stay in beta until 2027, and analysts question whether privacy-first AI alone can drive meaningful iPhone upgrades. Apple's credibility depends on rapidly delivering stable, consistent performance across devices and proving these features deliver genuine daily utility.