AI 구독은 엔터프라이즈의 시한폭탄

AI companies are systematically pricing subscriptions below actual delivery costs to build enterprise adoption, creating a "time bomb" when pricing adjustments occur. Agentic AI workloads exponentially increase token consumption beyond predictable chatbot usage, forcing fundamental business model shifts—evidenced by GitHub Copilot's migration to usage-based billing in June 2026. Most enterprises haven't measured true API costs yet, leaving them vulnerable to massive budget shocks when subsidy-based pricing inevitably adjusts.