AI was everywhere at gaming’s big developer conference — except the games

At GDC 2026, AI vendors showcased generative AI tools for game development including AI-driven NPCs, automated QA, and AI-generated game worlds, yet most developers—especially indie studios—rejected using AI in their projects, citing its detraction from the human element. A recent GDC survey showed 52% of respondents view generative AI as having a negative impact on the game industry, up sharply from prior years. Industry executives like Google Cloud's Jack Buser see AI as transformative, but developers like Finji's cofounders emphasize the irreplaceable value of human craftsmanship in games.