ended6월 18일· 1 sources

RAMageddon Takes Its Toll: Apple Admits Inevitable Price Increases

메모리 칩 부족으로 Apple iPhone 가격 인상 불가피

Why it matters

Apple's acknowledgment that price increases are "unavoidable" marks a watershed moment—even the world's most profitable tech company cannot insulate consumers from the hardware cost spiral triggered by AI's voracious demand for memory. With the iPhone 17 Pro potentially facing a $270+ price bump, this shortage exposes a systemic vulnerability in the supply chain that will ripple across all premium consumer electronics. The irony deepens as Apple struggles to deliver its own AI features, meaning consumers will pay more for products that still lack the artificial intelligence capabilities companies promise.

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