“AI에 돈만 쏟아붓던 시대 끝났다” 이제는 ‘ROI 증명’이 숙제

As generative AI spending surges, companies face mounting pressure to prove measurable financial returns rather than simply justify investment—a challenge most enterprises have yet to master. The core problem isn't technical failure but misalignment between traditional budgeting models and GenAI's usage-based economics with indirect value creation. This marks a critical inflection point where successful AI ROI depends on fundamental organizational change in how companies measure value and distribute accountability across finance, IT, and business units.