Ads are coming to Apple Maps, as Apple expands its business offerings

Apple announced it will introduce ads in Apple Maps starting this summer in the U.S. and Canada, allowing businesses with physical locations to target nearby customers through an auction-based pricing system. The ads are part of a broader rebranding effort called Apple Business, which consolidates Apple Business Connect, Essentials, and Manager into a single suite launching in 200 countries on April 14, 2026. Apple emphasized that user privacy will be preserved, with no personal data collected, stored, or shared with third parties.