A publishing system should help you publish, not become the project

Many writers mistake a writing discipline problem for what is actually a publishing-system problem, where maintaining and improving the technical setup consumes creative energy that should go toward actual writing. The author describes personal experiences with WordPress and Ghost where tweaking themes, building custom frontends, and adding architectural layers replaced the act of publishing. The core insight is that a publishing system starts competing with the work itself when tending it feels more concrete or rewarding than finishing the writing it was meant to support.