5월22일 무슨 날?…업비트·빗썸·코빗이 '피자' 쏘는 이유

Bitcoin Pizza Day marks when cryptocurrency first achieved real-world transaction utility, and South Korean exchanges are leveraging this historical milestone to shift user perception from speculation toward practical value. These coordinated promotional campaigns demonstrate how the crypto industry strategically uses cultural moments and community engagement to build mainstream adoption and normalize digital asset usage.