4500명 달린 '키보토스 런'... 블루 아카이브, 게임 넘어 기부·건강 잇는 선한 영향력

Blue Archive's 4,500-person running event demonstrates how gaming IPs can transcend digital boundaries to create meaningful offline experiences. By merging fitness activities with charitable giving, the event showcases a new model where gaming companies generate both social impact and strengthen community bonds. This shift reflects evolving player expectations—gamers now seek brands that facilitate purpose-driven, community-centered experiences beyond entertainment alone.