4월 OTT 점유율...티빙, 'KBO효과' 일일 방문자 상승

Tving's 17.2% DAU growth amid overall market decline demonstrates that content strength and user engagement frequency—not subscriber count—now determine platform success. By combining live KBO sports broadcasts with exclusive dramas, Tving achieved higher daily activity than Netflix, signaling a fundamental shift in competitive strategy for OTT services.