'1300만 관중' 노리자 지갑 열린다…유통가, 야구판 뛰어든 이유

South Korea's baseball market is reshaping retail strategy as major distributors move beyond merchandise sales to integrate content, e-commerce, and lifestyle products into cohesive fan experiences. The trend capitalizes on KBO's young, highly engaged demographic with strong repeat-visit rates and spending power, transforming fandom into a 1.1-trillion-won economic ecosystem that extends far beyond the stadium.