'1.5조' 압구정5구역 재개발, 현대건설 vs 대림사업 홍보관 기싸움

Two major construction firms compete for this Seoul redevelopment by leveraging advanced technologies—robotics, demand-responsive mobility (DRT), renewable solar systems, and IoT-integrated smart security—as primary differentiators. This shift from traditional construction metrics to technology-driven features reflects growing recognition that smart building capabilities are critical value drivers in premium residential developments. The trend signals Korea's real estate market is undergoing a fundamental transition toward smart city infrastructure integration.