흑자전환 성공한 LG생활건강…'이선주 호' 첫 성과

LG Household & Health Care's successful pivot to the North American market signifies a structural shift in the K-beauty industry away from heavy China dependency. By leveraging digital-first strategies and high-performance R&D like NAD, the company is establishing a sustainable growth model through global channel diversification. This turnaround highlights how brand premiumization and data-driven commerce are essential for legacy beauty giants to remain competitive in a changing global landscape.