홍삼 등지는 소비자·막힌 중국…KT&G, 건기식 '수익성 개선' 방점

KT&G is facing a critical structural shift as the traditional Red Ginseng market shrinks in favor of vitamins and probiotics among younger consumers. The company's current reliance on cost-cutting and price hikes highlights the urgent need for a successful transition into a localized, comprehensive global health food provider beyond its legacy products.