홈플러스 구조조정 장기화…이마트·롯데 반사이익 굳어지나

Homeplus' prolonged restructuring is reshaping Korea's retail landscape, providing structural gains to competitors like Emart and Lotte Mart through customer acquisition from nearby locations. However, defecting customers are fragmenting across online and SSM channels rather than consolidating with larger retailers, while consumption polarization is weakening the overall large-format retail market. Whether rivals can consolidate these competitive advantages depends on Homeplus' management resolution expected by July.