홈초이스, '스튜디오 초이스'로 사명 변경…콘텐츠 사업 확대

Studio Choice's rebranding and pivot from a VOD platform operator to an IP-focused content production and distribution company reflects the broader shift in media industry where data-driven insights and AI-powered recommendations are becoming critical differentiators. This strategic move enables the company to monetize content across multiple distribution channels (theater, broadcast, OTT, global) while leveraging existing platform expertise. The emphasis on MediaTech integration signals that future entertainment success depends on merging content quality with technological capabilities.