[현장+]정책 주도권 확보 나선 방미통위...삼성과 FAST 육성 속도

South Korea's government and Samsung are positioning the nation to dominate the emerging FAST (ad-supported streaming) market by leveraging 600 million installed smart TV devices and world-class content production capabilities. This strategy represents a critical opportunity to bypass OTT monopolies and create direct distribution channels for Korean media globally. However, success depends on producing localized content tailored to North American audiences rather than recycling legacy programming, requiring coordinated government investment and platform operator alignment.