“핵심 사용자 먼저”…테이크투, GTA 6 출시 전략 밝혀

Take-Two's console-first launch strategy for GTA 6 contradicts its own data showing PC gaming has grown to represent 45-50% of company revenue, undermining CEO Zelnick's argument that consoles serve the 'core audience.' The delayed PC release appears designed to maximize revenue by forcing cross-platform purchases, but faces increasing industry pressure toward simultaneous multi-platform launches. This approach reveals a widening gap between stated business logic and actual market realities in PC gaming.