[한컴 에이전틱 OS]① 매출 증가분 절반 AI…36년 성공 문법 파괴

HANCOM's Sovereign Agentic OS strategy proves that established software companies can achieve significant AI monetization without margin pressure—AI already drives 54% of revenue growth and 11% of total revenue while maintaining a 29% operating margin. By focusing upselling efforts on 20 million existing customers rather than costly new acquisitions, the company achieved B2B adoption rates comparable to tech giants in under a year. This model matters because it shatters the assumption that AI transformation requires temporary profitability sacrifices, offering a roadmap for legacy software firms navigating AI-driven market competition.