한류 확산 정도 한눈에…정부, 실시간 'K-컬처 지수' 개발 추진

South Korea's new real-time K-Culture Index addresses a critical gap in current measurement—existing annual surveys cannot capture viral moments or rapid cultural shifts, limiting policy response speed. This shift to AI-powered analytics across entertainment, food, beauty, and fashion sectors signals how governments are leveraging big data to track cultural exports as quantifiable economic indicators rather than anecdotal successes. The initiative is significant because it transforms Korean cultural strategy from reactive to proactive, enabling data-driven policy decisions at the speed of social media trends.