[포토] AI로봇이 그려준 캐릭터... 북중미월드컵 응원

Generative AI is expanding into real-world experiential marketing at major sporting events. This World Cup fan engagement campaign demonstrates how AI-driven interactive services create memorable, personalized experiences that strengthen fan connection while driving event foot traffic. Such AI-powered instant services represent a new competitive edge for brands and event organizers seeking to differentiate their customer experiences.