ended6월 5일· 1 sources

[포토] 애피어, '게임 UA 2026' 개최

Why it matters

Appier hosted the 'Game UA 2026: Growth Strategy with AI' seminar targeting game and app marketers, highlighting AI-native solutions for user acquisition optimization. This reflects the gaming industry's growing reliance on AI-powered marketing strategies to drive growth and improve campaign efficiency. As AaaS platforms become essential marketing tools, the event underscores the industry's shift toward AI-driven customer acquisition.

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