[포토] 북중미월드컵 개막... 팝업에서 몸 풀고 응원하자

This instance of AI-powered fan engagement at a World Cup popup demonstrates how brands are integrating generative AI into experiential marketing. Rather than remaining confined to digital platforms, AI technology is now creating personalized, memorable experiences in physical spaces, marking a significant shift in how sports events leverage emerging technology to deepen fan connections.