포켓몬코리아, 30주년 기념 '포켓몬 메가페스타 2026' 개최

The Pokémon 30th Anniversary Mega Festa represents a significant milestone in cultural IP management, showcasing how a legacy franchise can dominate urban spaces through diverse cross-media activations. By integrating location-based gaming with offline physical experiences and major e-sports qualifiers, Pokémon Korea is effectively strengthening its fan ecosystem and setting a new benchmark for large-scale brand engagement.