‘패시브 인컴(수동 소득)’ 함정이 한 세대의 창업가를 삼켰다

The 'passive income' myth of 2015-2022 promised automated wealth but created an ecosystem of low-quality products, ghost storefronts, and manipulative content—harming both individual entrepreneurs and internet search quality. As AI replaces affiliate spam and ad costs kill dropshipping, the narrative's true value came from selling courses about passive income rather than building actual products. A cultural shift toward 'give-a-shit businesses' focused on real relationships and tangible value signals rejection of the scalability myth.