파주슈필 2026, 신작 보드게임 대거 공개... 야외 체험형 축제 5월 9일 개막

Pajuspiel 2026 highlights the rising value of offline interaction in a digitally saturated era, transitioning from a simple exhibition to an integrated platform for play, education, and commerce. The strategic release of localized content like HITSTER K-POP reflects the growing importance of tailoring global intellectual property to specific regional cultural trends to drive consumer engagement.