크래프톤, 배틀그라운드 신규 모드 '페이데이' 트레일러 공개

PUBG: Battlegrounds' new 'Payday' cooperative heist mode demonstrates how premium games are diversifying gameplay to attract broader audiences beyond competitive players. The exclusive partnership with artist 070 Shake highlights a broader industry trend: original soundtracks and artist collaborations are becoming strategic marketing assets and key drivers of player engagement.