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크래프톤 '배틀그라운드 모바일', 기아와 컬래버레이션 진행

Why it matters

The partnership between PUBG Mobile and Kia demonstrates how gaming is evolving into a comprehensive lifestyle platform that bridges virtual content with real-world mobility and high-end hardware. By integrating Samsung's latest Galaxy S26 Ultra into offline events, the collaboration highlights the growing importance of cross-industry ecosystems in reaching tech-savvy global audiences.

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PUBG MobileKiabrand collaborationGalaxy S26 UltraEV seriespop-up store

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