[콘텐츠 인사이트] SGF 간 K게임, 검증된 IP로 서구권 두드린다

Korean game publishers are shifting from launching new IPs to strategically extending verified franchises at Summer Game Fest 2026, demonstrating a more sophisticated approach to Western market expansion. By adapting proven IPs through genre diversification, console platform expansion, and independent global publishing, companies like NC, Smilegate, and Shift Up are positioning themselves as long-term IP owners rather than game developers relying on isolated hits. This trend signals the maturing of Korean gaming industry's global strategy, emphasizing sustained franchise value over novelty.