[콘텐츠 인사이트] 웹툰 앱은 왜 ‘보는 플랫폼’이 되려 하나

Webtoon platforms are embedding short-form videos, AI-generated previews, and fan-created clips—not to become video platforms, but to solve a critical discovery problem in overcrowded app ecosystems. As users increasingly consume content via TikTok and YouTube, Kakao and Naver are using video strategically: Kakao to drive conversion to full webtoons through AI curation, and Naver to build fan participation ecosystems. This trend reveals how legacy content platforms adapt by positioning video as an engagement funnel rather than a standalone product, fundamentally changing how creators and users interact with digital storytelling.