[콘텐츠 인사이트] 넷플릭스가 게임 AI 인재에 11억원 거는 이유

Netflix is strategically leveraging high-value AI talent to integrate generative storytelling into its gaming division, aiming to win the battle for user retention against social media giants. This move signifies a shift from mere content distribution to creating a dynamic entertainment ecosystem where existing IPs are extended through personalized, AI-driven interactive experiences.