ended4월 6일· 1 sources

[콘텐츠칼럼] 영화산업 위기 극복, 극장과 OTT 상생의 길 모색해야

Why it matters

The article argues for reframing the theater-OTT relationship from zero-sum competition to strategic coexistence. Using cases of '왕과 사는 남자' (domestic theater success) and '휴민트' (global Netflix #1), it demonstrates that theaters validate content quality while streaming platforms amplify global reach. Rather than enforcing stricter holdback mandates, the article advocates flexible business models and role differentiation to sustain Korea's film industry long-term.

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OTTKorean CinemaStreaming StrategyTheaterHoldback PolicyGlobal Distribution

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