[코오롱글로벌 새판짜기]④ 스마트건설, 수익성 확보 과제

Kolon Global's smart construction venture reveals the profitability challenges of scaling innovative construction methods during industry downturns, with subsidiary companies accumulating significant capital impairment. Conservative buyer behavior and high initial costs of new technologies hinder market adoption, making it difficult to achieve returns on substantial initial investments. The case illustrates how long-term R&D and market adoption cycles in traditional industries can exceed initial financial expectations.