카카오게임즈, 'PUBG: 배틀그라운드' 오프라인 행사 '캠퍼스 치킨 드랍 VOL.2' 성료

Kakao Games' offline campus event for PUBG demonstrates the gaming industry's strategic shift toward direct user engagement through experiential marketing in college communities. By leveraging IP collaboration with Kakao Friends and creating immersive brand experiences, the company reinforces how real-world touchpoints are critical for maintaining player loyalty and market presence among digital-native audiences.