청년미래적금에 기대감…은행권 청년 고객 접점 넓힌다

This government youth savings product drives banks' mobile-first customer acquisition strategy, treating app-based enrollment as a platform funnel. Financial institutions see young customers as long-term assets who will expand into payroll, lending, and ecosystem services. The trend reflects a shift from rate-based competition to platform-ecosystem competition in financial services.