[증권사 ISA 전쟁]⑧ 메리츠證, 소외와 기회 사이 '갈림길'

The rapid expansion of the ISA market into a brokerage-driven investment platform is highlighting the structural divide between retail-heavy firms and IB-centric securities companies. While Meritz Securities currently faces a disadvantage due to its IB-focused portfolio, the long-term evolution of ISA into a sophisticated asset allocation market could provide a strategic opening for firms with strong product structuring and alternative investment capabilities.