“제품 넘어 무드를”…성수동에 뜬 하트퍼센트 ‘핑크 파사드'[현장+]

Heart Percent's flagship store illustrates the K-beauty industry's evolution toward experiential retail combining physical space design with data-driven product strategy. The brand's approach—gathering customer insights through professional makeup consultants and amplifying reach via K-pop marketing—demonstrates how Korean beauty companies are competing globally. This reflects a broader trend of using offline experiences, customer data, and influencer partnerships to build competitive advantage.