[제조, 브랜드가 되다]잘 만드는데 못 파는 공장…카페24가 뛰어들었다

Cafe24's K-manufacturing e-commerce initiative addresses a fundamental economic imbalance in Korean manufacturing: factories have strong production capabilities but lack direct sales channels, forcing them into platform-dependent relationships where they lose customer data and margin to intermediaries. By enabling D2C (Direct-to-Consumer) transformation with integrated services, Cafe24 is reshaping manufacturing economics—early metrics (36% conversion, 3.6x revenue growth) indicate this is not a temporary trend but a structural shift in how Korean manufacturers can transition from contract manufacturers to independent brands.