장관이 뛰자 조회수 터졌다…KTV '명벤져스' 흥행

South Korea's state broadcaster KTV is experimenting with a vlog-style YouTube format that follows cabinet ministers into the field, replacing stiff briefing-room clips with candid, personality-driven content. The series' rapid traction (300K views on its second episode) signals that government communications are shifting toward creator-economy aesthetics to reach younger, platform-native audiences.